About Unknown Records
Unknown Records, is an Australian based electronic music label and club commanding collective of artists and friends founded in 2013.
Gaining a formidable reputation as Wollongong’s favoured fathers of rave facilitation, they’ve been awarded many accolades over a half century worth of releases, including ‘2017 Record Label of the Year’ as per the influential Symphonic Distribution, countless club events and national label tours.
Having spent the last 7 years honing their craft, the faces behind Unknown Records have established themselves as venue bookers, event promoters, artist managers, record label directors, and all-round industry leaders. Since wrapping up the infamous weekly event ‘Institute of Dance’, which ran for over five years, Unknown Records have booked, curated, and marketed events for multiple local venues, with exceptional results.
In addition to running successful club-based shows, Unknown Records have also expanded their focus toward larger scale events, with the intention of delivering the biggest names in dance music to the Illawarra region, and providing their patrons with a professional and safe experience.
“In a market that is so fickle and ever-evolving, the right marketing tactics guarantee longevity. Our strategies have helped numerous venues thrive and adapt during multiple shifts in the local nightlife economy…” – Unknown Records
Words from Artists
“The main point of difference with the team is that they know the scene & it’s history inside out, and treat artists with the respect that they deserve and not just according to who is having their 10 minutes in the spotlight. Their ability in recognising & pairing local DJ’s who’ve built long-term solid followings & a bag of rad DJ skills with current headliners benefits the entity Dance Music Industry.”
We push the boundaries
As a digital marketing agency Unknown Group has the creative and technical skills necessary to set your business apart from your competitors and straight in the eye of your target market.
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