Having spent the last 7 years honing their craft, the faces behind Unknown Records have established themselves as venue bookers, event promoters, artist managers, record label directors, and all-round industry leaders. Since wrapping up the infamous weekly event ‘Institute of Dance’, which ran for over five years, Unknown Records have booked, curated, and marketed events for multiple local venues, with exceptional results. In addition to running successful club-based shows, Unknown Records have also expanded their focus toward larger scale events, with the intention of delivering the biggest names in dance music to the Illawarra region, and providing their patrons with a professional and safe experience. “In a market that is so fickle and ever-evolving, the right marketing tactics guarantee longevity. Our strategies have helped numerous venues thrive and adapt during multiple shifts in the local nightlife economy…” – Unknown Records